Medibank Private appoints BWM Melbourne to develop campaign for share offer

BWM Melbourne has been appointed to develop a campaign for the share offer of Medibank Private.

The Australian government is privatising Medibank, with an initial public offering set for the 2014-15 financial year, subject to market conditions.

To win the account BWM created a specialist Asset Sale and IPO Marketing Unit to service the significant divestment of Commonwealth and State Government assets planned for the next two years.