What is the future of branded storytelling? And how can media agencies facilitate interesting, experimental conversations between publishers and CMOs? These were just some of the questions explored by Group M and its partners – including News Corp, Seven West Media, and LinkedIn – at last week’s Next M experience. Mumbrella’s Brittney Rigby attended, and spoke with some of those presenting partners, to find out what the value of such an industry event is, and why it was held in a mansion on Sydney’s north shore.
The future of branded storytelling, in a $25m Mosman mansion
