WPP’s Pulse Communications rebrands to Pulse

March 12, 2019 9:03

Pulse Communications has rebranded to Pulse and launched a new proprietary targeting platform based on mPlatform, Group M’s data insights service.

The WPP AUNZ-owned agency will use marketing intelligence platform Minorstream to target earned media campaigns at highly segmented audiences.

Jacqui Abbott, Pulse’s managing director, said: “We live in a world that is shaped by what’s trending; where 500 million tweets and 400 million stories are shared every day. Increasingly brands are wanting to find ways to shape and break into culture. Our new positioning cements our focus on supporting this shift.

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Paul Wallbank

Paul Wallbank was news editor at Mumbrella between June 2017 and June 2019. Previously he's covered business and technology issues for outlets ranging from The Australian and Sydney Morning Herald to the ABC and Business Spectator.

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