A month ago, Mat Baxter asked the industry to join him in ditching the pitch. In this series, Mumbrella’s Brittney Rigby takes that challenge to a range of media agency bosses. Part 1 zooms in on specific instances of turning down, or pulling out of, a pitch, often because of the unreasonable terms Baxter denounced.
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Will adland ditch the pitch? Part 1: Saying no
