Sensis appoints agency to handle digital strategy

Independent Melbourne-based media agency Hatched Media has been appointed to undertake the digital strategy, planning and buying requirements for Sensis, including the brands Yellow Pages, White Pages, True Local, Skip and all trade marketing.Hatched has been consulting to Sensis since August.

On the appointment, managing director Jack Byrne said: “We feel very privileged to be working with the team at Sensis. Their brands are not only familiar to every Australian, but they continue to innovate the way in which we all connect and transact with businesses across the country.

“We have made, and will continue to make, significant investment into the digital offering of the agency, with recruitment of quality personnel like the recent addition of our digital director, Jacqui Keleher. Jacqui adds a wealth of experience and expertise to our business and has been instrumental in our working with Sensis.

“We see this appointment as further proof that marketers are seeing real value in getting big agency smarts delivered with the attention and care that comes from smaller independent agencies.”