IAB Australia

The state of transparency in 2018: We’re in for a bumpy ride

What the new EU data protection laws will mean for Australia’s media and marketing industry 2

The Guardian joins IAB push for publishers to ‘clean up’ programmatic ad chain 1

Nielsen launches daily digital content ratings, provides off-platform audience measurement

Australians noting increased quantity and intrusiveness of mobile ads, but not seeing a uptick in relevance

IAB elects Marcus Betschel chair of Ad Effectiveness Council and publishes first industry guide 1

Local consumers’ use of ad blockers slightly declines, says IAB Australia

IAB links with Coalition for Better Ads in a bid to improve online ad experience

IAB Australia appoints REA GM of media and marketing to board

IAB study claims 27% of Australians use adblocking technology 2

Lisa Walsh to depart as IAB director of research 6

Adwords switches to HTML5 in line with new creative guidelines from IAB

NewsLifeMedia CEO Nicole Sheffield joins IAB Australia Board

IAB promotes Nina Nyman to director of events and education

IAB releases updated guidelines

IAB Australia launches new resource centre and opens new membership category 2