Nielsen launches daily digital content ratings, provides off-platform audience measurement

Zoe Samios

July 25, 2017 12:01

Digital industry body IAB Australia and Nielsen have officially launched the third major stage of their digital audience measurement upgrades – daily digital content ratings.

Originally announced in 2014 after winning the IAB’s online measurement contract, Nielsen’s newest metric will give publishers, agencies and brands daily digital audience data across video, audio and text for the first time.

The launch of digital content ratings is the third major upgrade to digital measurement

Nicole Sheffield, chairperson of IAB Australia and chief digital officer at News Corp Australia, told journalists at a media briefing yesterday the new ratings would enable daily trading.

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Zoe Samios

Zoe Samios worked at Mumbrella between 2016 and 2019, finishing up as senior media reporter in March 2019.

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