For years, radio has been threatened with warnings of its own pending extinction. First it was the rise of locally-focused newspapers, then it was the arrival of television. It was also the jukebox, the widening distribution of recorded music, and the Sony Walkman. Radio blasted past all these challenges in a variety of ways: by focusing on local production, with the advent of Top 40 programming to capture the kids, and through the sheer luck of affordable portable transistor radios flooding the market in the 1960s. Then the MP3 came along, and it was panic stations once more.
How podcasts and music streaming are helping radio thrive
