SCA IQ launches, the radio company’s media research and insights unit
Southern Cross Austereo has brought together its ‘research and insights’ and ‘strategy and insights’ teams to create SCA IQ, a combined media research and insights offering.
The research, insights and strategy functions are brought together to house data from more than 300,000 members across the Asia-Pacific region, who provide first-party data and behavioural insights.
Abi Wallis – who has been with SCA for more than seven years – becomes national head of strategy and insights for the division, while Jasmine Beech has joined as head of sales research. She reports to John Musgrove, head of research and insights.
