With so much attention focussed on audience-based targeting, advertisers have all-but forgotten a form of targeting which once ruled the roost, writes GumGum’s Jon Stubley.
Back to the future: The renaissance of contextual advertising
With so much attention focussed on audience-based targeting, advertisers have all-but forgotten a form of targeting which once ruled the roost, writes GumGum’s Jon Stubley.
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