Ad platform GumGum launches in Australia with Bauer Xcel signed as publisher partner

In-image advertising and marketing platform GumGum has launched its Australian operations, signing Bauer Media’s digital division Bauer Xcel Media as its foundation publisher partner.

GumGum is led by Jon Stubley, who holds the role of VP ANZ sales. He previously spent just over two years with streaming radio service Pandora Internet Radio as commercial director Australia.

Speaking to Mumbrella Stubley said: “GumGum is a digital marketing platform for the digital web, with our technology we’re able to contextually target images on webpages and we’re able to capture information about those images and then serve up ads accordingly within the boundaries of those images on a web page.”