viewability

Does out of home have an ad placement problem?

Viewability is the most meaningful metric buyers have ever had – but it needs to be used wisely 9

When brand safety beats viewability | Mumbrella360 video

The trials and tribulations of viewability | Mumbrella360 video

Viewability isn’t just a digital problem, it’s an advertising problem 2

Group M launches new global viewability standards 1

Ad fraud and transparency issues force a crack down on media agency management finds WFA 1

ThinkTV study to reveal viewability’s impact on sales

‘Treat the disease, not the symptoms’: How the industry can get to grips with viewability 1

‘Full transparency is necessary’: Spotify’s new recruit Dan Robins on the digital industry’s challenges 3

ComScore launches free ad viewability tool 3

Ignore the hype – transparency is a non-issue 7

IAB links with Coalition for Better Ads in a bid to improve online ad experience

How SocietyOne won the viewability debate 3

Making sense of measurement

After IAB claims ad fraud of just 4%, marketer speaking at their conference cites overseas study’s 80% figure 15

Nine overhauls ad inventory to improve viewability in effort to maintain trust with marketers 6