viewability

Rubicon Project and Integral Ad Science partner to create video viewability scores

IAB moves on viewability with ‘world first’ benchmarks 4

Marketers should not pay for unviewed ads from 2018, says AANA 9

IAB Australia set to release white paper in bid to bring clarity to digital ad viewability debate 1

IAB says marketers need more support adopting fraud detection and viewability technologies

Australia lags behind other markets with more than half digital ads not viewable 5

GroupM begins trial with verification firm Moat in move to analyse viewability of online ads 14

Morning Update: should all ads view for 10sec; Facebook Video clocks up $6b ad sales; Tumblr to cut bloggers in on profits 1

Holding together the big tent: The many challenges facing the IAB’s new CEO

‘Marketers are getting their money stolen’: ANA highlights the major media risks for 2016

‘Clients must move beyond click-through rate as a metric in online ads’ says Inskin Media boss 2

Google wants to help publishers improve ad viewability with its Accelerated Mobile Pages

Ad platform GumGum launches in Australia with Bauer Xcel signed as publisher partner 2

News Corp rolls out Unruly video format across digital mastheads including news.com.au

GroupM goes around the IAB to forge 9 separate publisher agreements on viewability 8

IPG Mediabrands draws ‘line in the sand’ aiming for 100% viewable and fraud-free digital ads 9

Adfraud is like media industry ‘having enormous amounts of unprotected sex’ says US IAB chief 2

Even at the US upfronts TV has become a dirty word 1