F.Y.I.

News Corp rolls out Unruly video format across digital mastheads including news.com.au

February 26, 2016 11:55

News Corp is rolling out Unruly’s viewable outstream format across its digital mastheads in a move the company claims will solve viewability concerns for advertisers.

Unruly In-Article will be available on news.com.au, The Daily Telegraph, Herald Sun, The Courier-Mail, perthnow.com.au and The Advertiser and News Corp says it will ad up to 18 % more premium publishing streams for Australian advertisers.

News Corp bought the UK-based viral video outfit Unruly in September last year.

According to the publishing company, Unruly’s video format only starts to play when the video is in view which they claim solves viewability concerns for advertisers.

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