Rubicon Project and Integral Ad Science partner to create video viewability scores

Rubicon Project and technology company Integral Ad Science have partnered to create viewability score for display and video advertising.

The announcement:

Rubicon Project (NYSE: RUBI), which operates one of the largest advertising marketplaces in the world, and Integral Ad Science (IAS), the technology and data company that empowers the advertising industry to effectively reach and influence consumers everywhere, today announced they have come together to provide advertisers with reputable, third-party viewability scores for display and video advertising at the individual ad placement level, and to deliver those scores within the auction bid request.