VMO acquires Fit N Fast as part of expansion in health club space
VMO has acquired the media network at Fit N Fast as part of its plans to expand in the health club space.
The announcement:
VMO has taken over the media network at Fit n Fast, expanding its suite of health clubs in urban locations.
How on earth do you justify to an advertiser that you have 331 screens in 20 clubs?. If you’re including screens on apparatus there is a minimal chance a member will choose the channel showing an advertisers ad. Talk member reach/eyeballs not screens