‘Marketers are getting their money stolen’: ANA highlights the major media risks for 2016

May 4, 2016 9:27

Liodice: “Marketers are getting their money stolen”

The CEO of the US leading marketer association has told a forum that media transparency, ad fraud, viewability and adblocking needed to be top priorities for marketers globally.

Speaking at the ANA Advertising Financial Management Conference in Boca Raton, Florida, ANA CEO Bob Liodice told a forum of top clients and agency executives that in key global areas such as ad fraud, many “marketers are getting their money stolen”.

Liodice also signalled that the much-awaited ANA report on media transparency would be released in the coming weeks and discussed how the findings would be across two reports: one by K2, revealing media agency practices on rebates, credits and value banks; and the other by Firm Decisions, which will provide ways for clients to increase transparency across these areas.

Nic Christensen

Nic Christensen worked for Mumbrella from 2013 to 2016, in roles including deputy editor and media & technology editor. He is former media writer for The Australian and has also worked as a reporter for The Daily Telegraph and senior producer for Radio 2GB.

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