ad fraud

Viewability is the most meaningful metric buyers have ever had – but it needs to be used wisely 9

Airplanes and adtech: The simple lesson that aviation has for digital advertising 2

Ad fraud might be as much your fault as it is the fraudsters’ 1

More than $1m lost in revenue due to domain spoofing, News UK finds

Ad fraud – the quarter billion dollars we’re leaving on the table 5

Mobile ad fraud in apps: Why aren’t Australian agencies doing more?

Ad fraud and transparency issues force a crack down on media agency management finds WFA 1

HCF brings digital media in-house amid growing transparency debate 7

The programmatic debate is simplistic, naive and just plain wrong 6

IAB links with Coalition for Better Ads in a bid to improve online ad experience

Programmatic ‘simply not working’ for brands or publishers 31

Making sense of measurement

After IAB claims ad fraud of just 4%, marketer speaking at their conference cites overseas study’s 80% figure 15

Less than 4% of digital ads in Australia are fraudulent, claims IAB 4

Morning Update: Vice cuts comments; W+K recruiter reveals staff secrets; ‘MethBot’ cost advertisers $3m daily 1

Impact Radius puts ad fraud in sights with opening of first Australian office

Radiumone announces partnership with Integral Ad Science