IAB Australia unveils ‘Digital Ad Fraud’ handbook for media and marketing industry

June 21, 2023 12:01

Independent industry association IAB Australia has launched a ‘Digital Ad Fraud’ handbook, aimed at building awareness, educating and assisting the industry in tackling the issue.

The handbook provides general definitions and direction on ad fraud to get the industry to take the issue more seriously and work collaboratively to beat it.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.