Impact Radius puts ad fraud in sights with opening of first Australian office

Australian advertisers are just as exposed to digital ad fraud as business in the US and Europe as criminal interests continue to target vulnerabilities in real time trading desks, a new entrant to digital marketing space in Australia has warned.

Daniel Karlsson warns Australian advertisers facing increased exposure to fraud

Opening its first Australian office, Impact Radius claims to be the first digital marketing platform in the world with built-in ad fraud detection – with managing director Daniel Karlsson warning that Australia was far from immune from global fraud trends.

“Digital marketing does not have a regional flavour to it,” Karlsson said.