ad fraud

IAB says marketers need more support adopting fraud detection and viewability technologies

Australia lags behind other markets with more than half digital ads not viewable 5

Transparency about to become a global conversation warns head of US advertising association

‘Marketers are getting their money stolen’: ANA highlights the major media risks for 2016

Lenovo global digital boss: too many marketers are paying to reach the wrong online audiences 5

Is it time to disrupt the murky media-agency business model? 14

Coles programmatic pioneer joins Signal as FlyBuys moves to people-based programmatic 4

Fighting a new wave of ad-fraud: how to recognise ghost sites? 8

Videology teams with White Ops to combat ad fraud

Global IAA boss: no one cares about church and state when it comes to native advertising 6

Online traffic fraud risking credibility of the industry, IAB chief warns 2

Piracy: IAB moves to launch Brand Safety Council to tackle ad fraud