Transparency about to become a global conversation warns head of US advertising association

May 14, 2016 11:44

Liodice: there is likely to be a global conversation around transparency.

The debate around ‘valuebanks’, media rebates and media credits is set to spark a global conversation on transparency the head of the US advertising association has warned.

Bob Liodice, CEO of the Association of National Advertisers, made the declaration just weeks out from the release of what is tipped to be an revealing report by intelligence firm K2 into the controversial topic of rebates given to media agencies by media owners.

“The study was conducted solely based on US marketers but for all practical purposes there will be lessons learnt for all marketers, agencies and media companies around the world,” Liodice told Mumbrella.

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Nic Christensen

Nic Christensen worked for Mumbrella from 2013 to 2016, in roles including deputy editor and media & technology editor. He is former media writer for The Australian and has also worked as a reporter for The Daily Telegraph and senior producer for Radio 2GB.

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