NRL deal gives Sportsbet inside run on advertising

May 14, 2016 10:00

SportBet deal with NRL will aid NRLs direct marketing drive

SportBet deal with NRL will aid the NRL’s direct marketing drive

The National Rugby League has renewed its wagering agreement with Sportsbet in a deal the has seen the wagering business sidestep a bid by CrownBet to crash its way into the code.

The deal comes a week after the advertising watchdog launched a self-regulatory code governing wagering advertising.

The agreement, valued at more than $60m, gives Sportsbet the inside running on advertising across the NRL’s broadcast partners including the Nine Network, Fox Sports and radio stations through to 2020.

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Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

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2 COMMENTS

Coke Monster 16 May 16

What the hell is “wagefing business”?

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M 16 May 16

Hi guys, it’s Andrew Abdo, not Tony.

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