Piracy: IAB moves to launch Brand Safety Council to tackle ad fraud

April 9, 2014 1:30

The Interactive Advertising Bureau (IAB) will meet on Friday to formalise a working group on online brand safety and combat the growing problem of ad fraud in the Australian market.

The group, which will be called the Brand Safety Council (BSC), comes amid concerns from advertisers and agencies around the increasingly common problem of online ads ending up on unsafe websites through tactics such as ad fraud or URL masking.

The BSC is an initiative of the IAB’s the Agency Advisory Board, headed by GroupM’s Danny Bass however the group has a wide membership including agency trading desks, vendors, and even technology companies such as Google.

“One of the things we will be pushing will be an agreement across all relevant parties to agree there is a standard for who we will deal with and how we deal with them,” Bass told Mumbrella.

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Nic Christensen

Nic Christensen worked for Mumbrella from 2013 to 2016, in roles including deputy editor and media & technology editor. He is former media writer for The Australian and has also worked as a reporter for The Daily Telegraph and senior producer for Radio 2GB.

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