IAB Australia declares ‘end of the closed shop’, Danny Bass to head Agency Advisory Board

February 7, 2014 12:14

L-R: Danny Bass, Alice Manners, Mark Britt

Digital advertising industry body the Interactive Advertising Bureau (IAB) has this morning announced it no long wants to be seen as a “closed shop” and instead has promised to be more inclusive of agencies, technology partners and small publishers.

The declaration was made today by CEO of the IAB Alice Manners today, who signalled the move while announcing the creation of an Agency Advisory Board to be headed by Group M chief investment and intelligence officer Danny Bass.

One of the traditional criticisms of the IAB has been it was a body which solely represented the interests of the “big publishers” News Corp Australia, Fairfax Media, Mi9, Yahoo!7 and Google. In announcing a series of changes Manners said the organisation was committed to changing this perception.

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Nic Christensen

Nic Christensen worked for Mumbrella from 2013 to 2016, in roles including deputy editor and media & technology editor. He is former media writer for The Australian and has also worked as a reporter for The Daily Telegraph and senior producer for Radio 2GB.

Topics

3 COMMENTS

Pete from Sydney 7 Feb 14

lookin’ sharp Danny

User ID not verified.

Surry Hills 7 Feb 14

About time the big boy’s club allows the small guys to play in their sandpit.

User ID not verified.

Sulla 7 Feb 14

Lovely, so we’re all in the same tent; same old clowns. An industry body trying to align policy with the interests of all stakeholders is such a stupid paradigm.

User ID not verified.