DSP

Expert plea for a walled garden exchange Hal Crawford

Premium Australian video and audio ads should only be sold within a walled-garden exchange, according to an industry expert who has pointed to intermediary fees and subprime bundling as evils that must be fixed. Former Dentsu investment executive and Schwartz Media CEO Ben Shepherd wrot...

News

InMobi integrates mobile supply with Yahoo’s DSP for direct advertiser access

4 years ago

News

AdUnion launches TV attribution platform with precise ‘cost-per-sale’ metric

5 years ago

News

9Galaxy chosen as tech solution for industry-wide media buying platform

7 years ago

3

F.Y.I.

MediaMath raises $225 million to fund programmatic DSP and DMP expansion

8 years ago

F.Y.I.

AppNexus releases its programmable platform as a beta test

9 years ago

News

Liquidators appointed to wind-up Brandscreen as directors run out of time

10 years ago

4

News

Mediamath local boss Stuart Bartram departs the business after 18 months in the role

10 years ago

News

Google silent on how major Australian brand ads were served on white supremacist website

11 years ago

7

News

Marketers have a one hour ‘sweet spot’ to drive consumer conversion study claims

12 years ago

4

F.Y.I.

Havas Media launches world’s first ‘meta DSP’

12 years ago

News

WPP increases stake in ad tech firm AppNexus

12 years ago

News

Piracy: IAB moves to launch Brand Safety Council to tackle ad fraud

12 years ago

News

The Encore interview – Neil Ackland

13 years ago

1

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