The Encore interview – Neil Ackland
Neil Ackland, CEO of the Sound Alliance spoke to Tim Burrowes about targeting youth, website auditing and being older than your audience in the Encore Interview.
THE SOUND ALLIANCE
Neil Ackland talks about how a company with just one website 12 years ago has become one of the largest online publishers in Australia. How online communities were the key to the business’ growth, the challenges of starting a web-based business after the dotcom bubble burst and how the business was built utilising the unique skill sets of its founders.
YOUTH AND ADVERTISING
Ackland talks about the launch of youth site Junkee, how the Sound Alliance’s portfolio is moving to a mobile-first model, the inspiration for Junkee and the growth of “native” advertising.
I think it’s a sign of how well respected Neil is that no one leaves wanky comments down here.