InMobi integrates mobile supply with Yahoo’s DSP for direct advertiser access

June 30, 2022 9:44

InMobi, a provider of content, monetisation and marketing technologies that help businesses fuel growth, has today launched a direct integration of its InMobi Exchange supply-side side platform (SSP) into Yahoo’s demand-side platform (DSP).

This will give advertisers, brands, and media buyers across Yahoo’s extensive global portfolio of clients direct access to premium in-app supply and a global user base, at scale.

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Emma Shepherd

Emma Shepherd was the acting deputy editor at Mumbrella who has over seven years of print and digital experience in the industry and has previously worked as a reporter for media outlets Bauer Media (now Are Media), Yahoo Australia, and a content strategist and writer for various independent marketing agencies.

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