Piracy: Australian brands duped by the ad fraudsters driving global piracy
A number of major Australian advertisers have been found to be advertising on websites associated with Watchseries.lt, one of a plethora of global piracy portals funnelling consumers to illegal content and making millions from display advertising in the process.
An investigation by Mumbrella has shown Allianz, American Express, Becks, Jenny Craig, Hotels Combined, Mazda, NSW Lotteries, Reckitt Benckiser and Virgin Australia are among the major brands to have been found to have advertisements on hosting websites associated with Watchseries such as Videoweed, Divx Stage and NovaMov, which are illegal hosting sites that each have a large library of copyright infringing material.
Yesterday it was revealed Australia retained its place at the top of the list of the world’s biggest piraters with more than 100,000 Australians thought to have downloaded the first episode of Season four Game of Thrones in the first 12 hours.
‘photoshopped’ the ad. right
On a side note…
“Australia retained its place at the top of the list of the world’s biggest piraters”
Wonder if this correlates with Australians being duped into paying higher rates for the same digital content than our overseas counterparts?
Whilst not a supporter of pirating, perhaps there is karma at work?
Again, worth noting that HBO Programming President views it as a positive:
http://insidetv.ew.com/2013/03.....es-piracy/
Foxtel have stopped Game of Thrones being sold on iTunes after the episode airs, they think this will lead to more subscribers but it will just lead to more illegal downloads. A lot of people are happy to pay for shows and don’t want to be forced in to getting Foxtel.
Hahahah ‘investigation by Mumbrella’, you were watching it on those pirated sites just like everybody else!!!
Yeah the photoshopped story is just plain bullocks! Really…
there is a solution to all this. brand safety monitoring technologies can monitor and report on nested iframes. thing is there is limited will on the trading desk side to do anything that will constrict supply.
Its not “AdNexus” its “AppNexus”…