Sydney marketing and creative agencies merge to create full service shopper specialist
A new full service agency, Extravert, has been created from the merger of face-to-face marketing agency Demo Plus and creative agency Artel in Sydney.
The two agencies have been working on the merger for the past eight months based on the idea that a full service agency with a focus on shoppers would be able to offer brands stronger connections with consumers.
Demo Plus has built a base of more than 1000 brand ambassadors, and linking with Artel, which has been working largely in point of sale, under the Extravert banner will see the agency offer an end-to-end solution from design and strategy through to activation.
The new company will be a division of Blueprint Group, which also runs Retail Insights and Powerforce.
Excellent idea. Great concept. Best of luck.
Closer to the shoppers’ coal face has got to be a good strategic move for marketers who normally stand back after the image has been presented in conventional or social media.
Getting closer to the shoppers’ coal face has got to be a good strategic extension of conventional or social media communication.
boring “me too” guys
it has been done already by several leading agency groups…..
the strategy looks like a jumble of brands thrown together ….again…as a pre sale process by the private equity investors
‘Full service shopper specialist’
– what? *Yawn*
Wow, the new DemoPlus logo has orange kryptonite in it!
Where is Superman?
In the deli section handing out cheese on toothpicks to hungry shoppers.