ThinkTV study to reveal viewability’s impact on sales
ThinkTV will unveil the results of a new study – The Benchmark Series – at its ReThinkTV event in September, revealing ahead of the event that 100%viewable inventory provides twice the ROI than the current online video standard, regardless of time spent viewing.
The announcement:
AUSTRALIAN-FIRST STUDY TO SHOW VIEWABILITY’S IMPACT ON SALES – AT RETHINKTV, SEPTEMBER 14
