Karen Nelson-Field

New Amplified Intelligence attention study finds radio advertising increases brand choice by 20%

QMS and Amplified Intelligence to roll out OOH attention study nationally

SCA’s world-first study with Amplified Intelligence into global broadcast audio attention

Seven launches major attention study with Amplified Intelligence

Amplified Intelligence nabs Unilever’s David Porter as strategic advisor

Mumbrellacast: Could Facebook become the Google of the Metaverse?

Amplified Intelligence to launch new attention trading tool, Hatched Media to onboard

Amplified Intelligence gets $3m funding for overseas expansion and R&D

Hatched Media implements Karen Nelson-Field’s AttentionTrace into planning

Ad Council’s new report warns brands about buying digital based on impressions

‘Emotional’ ads will lead to more sales, study suggests 3

‘Coverage reigns’: Dr Karen Nelson-Field calls for review of MRC standard

Study reveals effectiveness of video advertising across different media platforms

ThinkTV study to reveal viewability’s impact on sales

Adland out of touch with ‘real Australians’ and doesn’t understand their media habits 26

ThinkTV taps noted digital video academic to lead new research ‘laboratory’