Study reveals effectiveness of video advertising across different media platforms

August 30, 2017 10:58

TV advertising industry body ThinkTV has commissioned research in a bid to help advertisers and agencies “get the best out of video advertising” – finding that while ads viewed on Facebook, YouTube and TV all generated a positive sales impact for brands, TV was responsible for the greatest sales impact and attention.

The announcement:

THE BENCHMARK SERIES TRANCHE 1: WORLD-FIRST STUDY REVEALS HOW WELL VIDEO ADVERTISING WORKS ON DIFFERENT MEDIA PLATFORMS

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Topics

Benchmark Series Karen Nelson-Field kim portrate television ThinkTV TV

Latest

ARN back in front of SEN as investors settle down on Kyle & Jackie O saga

CommsCon catchup: Want to survive the AI revolution? Make sure you're in the 'trust' business

Inside the surge of indie media wins

Government seeks agency to sell its $55bn high-speed rail vision

The Mumbrella Awards 2026 shortlist is hot off the presses

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

First Name*

Last Name*

Email*

Position*

Industry sector*

Location*

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.