Study reveals effectiveness of video advertising across different media platforms

August 30, 2017 10:58

TV advertising industry body ThinkTV has commissioned research in a bid to help advertisers and agencies “get the best out of video advertising” – finding that while ads viewed on Facebook, YouTube and TV all generated a positive sales impact for brands, TV was responsible for the greatest sales impact and attention.

The announcement:

THE BENCHMARK SERIES TRANCHE 1: WORLD-FIRST STUDY REVEALS HOW WELL VIDEO ADVERTISING WORKS ON DIFFERENT MEDIA PLATFORMS

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Topics

Benchmark Series Karen Nelson-Field kim portrate television ThinkTV TV

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