SCA’s world-first study with Amplified Intelligence into global broadcast audio attention

June 20, 2022 10:09

SCA is paving the way to measure broadcast audio attention, with a world-first feasibility study to test broadcast audio attention globally in partnership with Professor Karen Nelson-Field’s Amplified Intelligence.

SCA is the first audio company internationally to pioneer measurement of broadcast audio attention to understand how live radio influences brand choice to exposed listeners.

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Seja Al Zaidi

Seja Al Zaidi was Mumbrella’s finance reporter, spearheading the publication’s coverage on the financials of advertising, marketing and media sectors.

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