QMS and Amplified Intelligence to roll out OOH attention study nationally

Kalila Welch

October 26, 2022 7:00

Four months after launching a pilot study on the Gold Coast, audience measurement company Amplified Intelligence and digital out-of-home (OOH) provider QMS are preparing to rollout their privacy-compliant world-first OOH attention study nationally.

Speaking exclusively with Mumbrella on Tuesday, QMS chief strategy officer Christian Zavecz said the research was about offering their clients a better understanding of attention to help them create more effective campaigns.

Karen Nelson-Field, CEO, Amplified Intelligence

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Kalila Welch

Kalila Welch joined the Mumbrella editorial team in November 2021. She took a brief career break in mid 2023 to complete her Masters of Journalism before returning to Mumbrella for a year.

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