Seven launches major attention study with Amplified Intelligence

January 27, 2022 9:46

Seven has today joined forces with audience measurement company, Amplified Intelligence, to launch a research project examining consumer attention with television and BVOD content.

The project will measure broadcast content, ads and sponsor content across Seven and 7plus, including The Voice Generations, SAS Australia, the Olympic Winter Games Beijing 2022, the AFL and other key news and entertainment programs.

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Emma Shepherd

Emma Shepherd was the acting deputy editor at Mumbrella who has over seven years of print and digital experience in the industry and has previously worked as a reporter for media outlets Bauer Media (now Are Media), Yahoo Australia, and a content strategist and writer for various independent marketing agencies.

Topics

#campaignforrespect ai Amplified Intelligence audience measurement company Charlotte Valente EAVE initiative Enhanced Advertiser Enhanced Advertiser and Viewer Experience Karen Nelson-Field Natalie Harvey Olympic Winter Games Beijing 2022 SAS Australia Seven