Seven West Media’s acquisition of Prime Media Group completed

Andrew Banks

January 1, 2022 10:49

Seven West Media (ASX: SWM) has completed the acquisition of all the business and related assets of Prime Media Group Limited (which is in the course of changing its name to PRT Company Limited) (ASX: PRT) via the acquisition of Prime Television (Holdings) Pty Ltd, Seven Affiliate Sales Pty Ltd and all their subsidiaries.

As noted when the proposed acquisition was announced on 1 November 2021, the combination of SWM and PRT is expected to deliver significant value creation by:

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Andrew Banks

Andrew is an editor and journalist with over 27 years' experience, working across publications including news.com.au, The Sunday Telegraph and The Australian newspaper.

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1 COMMENTS

Robert E Galloway 8 Jan 22

I appreciate the combined companies Prime and Seven keeping the original symbol for my dear friend Paul J. Ramsay. PRT stood for Paul Ramsay Television when Paul took the company public.

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