ComScore launches free ad viewability tool
Digital metrics company ComScore has launched a new tool offering brands free data on whether their online ads are actually being viewed.
The ComScore Viewability service, which was revealed overnight, claims to allow brands to understand whether their online and video ads are actually viewable on desktop or mobile.
The question of viewability has emerged in recent months as a key one for marketers keen to better understand whether their digital budgets are being spent wisely.
interesting they leave out that this free offering is not MRC accredited.
More interesting that mumbrella didn’t ask.
Are you sure about that Fine Print.
According to the MRC website at http://mediaratingcouncil.org/.....rvices.htm
comScore
· comScore Direct (Census Page Requests, Unique Cookies, and Filtered Unique Cookies)
· Media Metrix
· Validated Campaign Essentials (vCE): Accreditation applies to vCE-Validation and vCE Audience 2.0 modules (Desktop Only), including Display and Video Ad Viewability metrics (including Mobile Web and Mobile In-Application), Ad Verification functions (alerting and blocking), GRPs, demographics (Age, Gender and Behavior-Based Ethnicity only), and validated GRP and Unique Visitor metrics based on filtered viewable impressions
· Sophisticated Invalid Traffic Detection and Filtration within vCE and Media Metrix (Desktop & Mobile Web)
But to me the question is why they are giving it away? Do they really value it at zero? Weirdsville.
The free viewability is not accredited. To get the accredited product you will have to pay.