Dr Mumbo congratulates News Corp’s populist site news.com.au and advertiser SocietyOne.
Fair to say that in the increasingly noisy debate over ad viewability, they won today.

March 14 update:
Subscribe to keep reading
Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.
Subscribe
ADVERTISEMENT
who says creative these days sucks….. looks like someone threw up on the page…
always helps when the News board owns societyone/getcreditscore…
My adblocker seems to remove the irony