"You have to find the edges of your brand. Consumers will quickly tell you where you're overstepping the mark, and you have to respect that, otherwise it's a road to ruin in terms of just eroding the trust, the authenticity and the credibility," said Lion CMO Anubha Sahasrabuddhe in a fire...
'You have to find the edges of your brand': Lion's Sahasrabuddhe on bringing consumers on the culture journey
