‘You have to find the edges of your brand’: Lion’s Sahasrabuddhe on bringing consumers on the culture journey

“You have to find the edges of your brand. Consumers will quickly tell you where you’re overstepping the mark, and you have to respect that, otherwise it’s a road to ruin in terms of just eroding the trust, the authenticity and the credibility,” said Lion CMO Anubha Sahasrabuddhe in a fireside chat at Mumbrella360 last Wednesday.

In the session, moderated by founder of Pure Public Relations, Phoebe Netto, Sahasrabuddhe spoke about the importance of culture for growing a brand, and how to take customers on that journey to embed a brand’s DNA in a contemporary context.