Lunar New Year

Beyond the red and gold: Why lazy Lunar New Year marketing is losing its shine REBECCA SONG

Lunar New Year (which beings Tuesday, 17 February this year) offers a fantastic opportunity for Australian brands to capitalise on the festivities — as long as they don’t just phone in an offensive, tone deaf advertisement. Rebecca Song, senior account manager at Think HQ, explains.

F.Y.I.

Vicinity Centres and iD Collective deliver Lunar New Year activations

1 year ago

F.Y.I.

SBS celebrates the Year of the Dragon with a multitude of initiatives and offerings

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F.Y.I.

SBS commences 2023 Lunar New Year activities

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F.Y.I.

SBS celebrates Lunar New Year with unique mix of programming

6 years ago

Opinion

Don’t try to out-Chinese the Chinese in your Lunar New Year advertising. You’ll lose

6 years ago

9

News

Crown Melbourne transforms fire towers into dragons for Lunar New Year

8 years ago

Features

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8 years ago

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The Royals unveils first work for Ipoh, creates QVB Rooster installation

9 years ago

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Westpac lights up Sydney landmarks to welcome Chinese New Year

9 years ago

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SunRice relaunches Sunwhite and SunLong in time for Lunar New Year

11 years ago

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Mini Australia targets Chinese migrants with Weibo presence

11 years ago

1

News

SBS launches Lunar New Year campaign

12 years ago

1

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