The Royals unveils first work for Ipoh, creates QVB Rooster installation
Creative agency The Royals has launched its first campaign for Ipoh, with a giant rooster installation inside Sydney’s shopping precinct, the Queen Victoria Building on George Street, to celebrate the Chinese Lunar New Year.
The Year of the Rooster campaign marks the first work for Ipoh
The agency was appointed to Ipoh’s creative account in December 2016 and will work across both the QVB and Strand Arcade.
In a statement at the time, Taryn McGurk, group marketing manager at Ipoh, said the new work would “push boundaries of ideas” encourage shoppers to “discover the distinctive retail experience” on offer.
