Chinese New Year

Don't try to out-Chinese the Chinese in your Lunar New Year advertising. You'll lose THANG NGO

By overusing stereotypes in Lunar New Year advertising, brands show they know less about their target audience, not more, explains Identity’s Thang Ngo.

News

SunRice brings cultures together in Chinese New Year campaign

7 years ago

News

The Star celebrates Chinese New Year with interactive ‘Good Fortune’ campaign

9 years ago

News

The Royals unveils first work for Ipoh, creates QVB Rooster installation

9 years ago

News

Westpac lights up Sydney landmarks to welcome Chinese New Year

9 years ago

F.Y.I.

Chinese New Year editions of Australian Gourmet Traveller and Belle set to roll out

9 years ago

F.Y.I.

Westpac and David Jones partner with Harper’s Bazaar for Chinese language edition

9 years ago

Opinion

8 ways brands can capitalise on Chinese New Year

10 years ago

Dr Mumbo

Coles makes a Monkey of Chinese New Year

10 years ago

F.Y.I.

Harper’s Bazaar and Gourmet Traveller launch Chinese New Year editions

10 years ago

News

Morning Update: Oscars relive past winners in ads for awards show

11 years ago

News

Chinese beer brand Tsingtao celebrates ‘Tsingtaoism’ in Chinese New Year outdoor campaign

12 years ago

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