Harper’s Bazaar and Gourmet Traveller launch Chinese New Year editions

Bauer Media will officially launch its annual Harper’s Bazaar and the inaugural Australian Gourmet Traveller Chinese New Year editions tonight.

The publications are tailored to incoming tourists arriving in Australia across the Chinese New Year period.

Kellie Hush, editor of Harper’s Bazaar said in a statement: “I’m thrilled to be publishing our fourth issue of Harper’s Bazaar in Chinese. Showcasing the best in local luxury fashion and premium Australian retail, the annual issue has become the must-have guide for affluent Chinese tourists arriving in Australia over the Chinese New Year period. It’s also a great example of our ability to deliver a niche and targeted marketing solution for our advertising partners.”

Anthea Loucas, editor of Australian Gourmet Traveller, said in a statement: “The launch of Gourmet Traveller follows the success of the Harper’s Bazaar Chinese edition and adds an element of see, do, and taste to the consumer journey. The inaugural edition also marks the beginning of a big year for Gourmet Traveller as we celebrate 50 years of publishing in Australia.”