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The Star celebrates Chinese New Year with interactive ‘Good Fortune’ campaign

February 1, 2017 4:57

Sydney’s casino The Star has launched its first interactive brand equity campaign ‘Good Fortune’ to celebrate the Chinese New Year.

the-star-lny

 

Working with The Star and M2M, Yakusan Brand Experience Group developed a range of experiential activations with the aim of linking the casino with the celebrations to ultimately drive more visitors to the venue.

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Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.

Topics
Advertising Campaign Chinese New Year M2M The Star Yakusan Brand Experience
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