Sensis creates one-stop-shop for smaller advertisers

February 1, 2017 4:28

Sensis has launched a new service giving small businesses direct control of creative and strategy for online advertising in a first for the marketing services company.

Sensis trying to get more SME's to use digital marketing.

Sensis aims to get more SMEs to use digital marketing.

In a strategy that takes a leaf out of the book created by website production company Wix, which markets on the back of SME’s creating their own websites, Sensis Digital Display is the first new product to be launched by the company since the completion of a two-year digital transformation in 2016.

Last year, Sensis CEO John Allan said that the high rate of adoption of digital and mobile devices by the public was a counterpoint to the “puzzling” reluctance of small and medium businesses to use online marketing strategies.

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Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

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