Malcolm Auld

The definitive reason why definitive guides aren’t really definitive

It’s time to take the digital out of digital marketing 5

Less than one third of 2017’s Super Bowl advertisers returned in 2018 1

Deconstructing ‘Why David Ogilvy must die’ – a lesson for fake marketers 6

Transparency is digital marketing’s buzzword of the month

A lesson from Parcelforce on how not to send a customer service email 4

Looks like content is no longer king 15

If everyone’s a ‘thought leader’, who’s doing all the work? 9

Marketo demonstrates why marketing automation fails more often than not 2