Australia Day merchandise is barely in the backyard bins, yet Woolworths has crashed head-first into another PR crisis. Banducci dummy-spat on the ABC, then announced his retirement on the eve of a price gouging Senate hearing. But how could this all have played out differently? Phoebe Netto of Pure Public Relations, Mark Forbes and Benjamin Haslem from Icon Agency, Amanda Rose, CEO of Entrepreneurial and Small Business Women Australia, Justin Kelly from Media & Capital Partners, and Taurus Marketing founder Sharon Williams have their say.
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'I would have thought the Qantas and PwC PR disasters would have been a lesson for all CEOs': How Woolies got it wrong
