Marketing

Radio industry to test digital measurement system 6

DMG appoints former Universal label manager Jocelin Abbey

MediaCom appoints Fiona Johnston to senior marketing role 11

The emperor’s new fragrance: Old Spice’s campaign failure 43

Madman Entertainment appoints MPG 2

Topshop appoints EVH to handle Australian PR

BMF hires two ECDs – Carlos Alija and Laura Sampedro from Spanish agency 6

Tyler Greer joins Adotube as first Australian employee 12

Coca-Cola puts 50 more names on bottles in final phase of ‘Share a Coke’ campaign 24

Stuart Kelly joins Hill & Knowlton as associate director corporate & financial services

NBN chief executive Mike Quigley gives ASTRA keynote address

Hamilton Island hires Sophie Baker as senior communications manager 4

DMG’s Melbourne 91.5fm puts video ads on buses 2

Tourism Western Australia appoints two new executive directors

Cross-dressing dog stars in ad to launch Jeep Compass 27

iSelect rushes new ads to air after laptop in hot tub ad ban 5

SBS hires Erica Green from Loud as marketing manager

BWM launches new campaign for Birds Eye 5